Brand and Online Grocery - 1405 Words

CASE STUDY REPORT FreshDirect www.freshdirect.com Online Grocery Store BACKGROUND/HISTORY FreshDirect is an online grocer that provided 100% fresh foods to locations near you and to your front door. It allows you to order your food online and delivery of your food will come the next day. The primary business of FreshDirect to is provide healthy fresh foods for you to shop online without going to the grocery store. FreshDirect key players would be the founders of the company, Joseph Fedele and Jason Ackerman (CEO). FreshDirect started off in New York City about six years ago and is growing and profitable. So far this year, the company s CEO Rick Braddock, says that in the first few weeks of 2010 his company has been growing at an†¦show more content†¦* Another big threat for FreshDirect that; early 2007 NYC government proposedcongestion charges for traffic entering into Manhattan. * Local stores or distributors also make a strategy for delivery perishable productsto the customers. * Rising of fuel price may also a potential threat on FreshDirect; and penaltiesoccurred from parking violation has also big pressure on FreshDirect. * FreshDirect visible cardboard boxes are also environmental threat. * FreshDirect trucks parked in big city streets had made the traffic congestionproblems worse. * The rival of FreshDirect may adopt the advanced food technology softwaresystem. ANALYSIS VIA PORTER’S FIVE FORCES MODEL It is important to analyse the competitive nature of the online grocery industry in order toassess the position of FreshDirect. The Portert’s 5 Forces tool will enable to makestrategic decisions in orders to increase profitability. Threat of New Entrants The new entrants requires a big capital, experience, understanding the advance technology system, learning online grocery and access to suppliers and distributors (Low). Threats of Substitue The local suppliers, distributors and corner stores are other options of customers to buy fresh food. But FreshDirect is familer of its brand name, and mostly customer are loyal with FreshDirect. Power ofShow MoreRelatedImpact Of E Commerce Of Fmcg Sector Essay1362 Words   |  6 PagesImpact of E-commerce of FMCG Sector Grocery and FMCG sales together constitute approximately 62% of the Indian retail sales, both unorganized and organized (Modern retail and E-commerce) sectors combined. Organized retail in India is growing its share in India but modern trade has not taken off the way it should have because of various reasons very specific to India. Entire generation of Indian youth is thus directly leapfrogging to e-commerce from shopping in convenience ‘Mom Pop’ stores. ConsequentlyRead MoreFreshdirect Case Analysis Essay858 Words   |  4 Pagesand Grocery BACKGROUND/HISTORY Fresh Direct is a company that allows you to order your food online and get next day delivery, their motto is â€Å"Our Food is fresh; our customers are spoiled†¦.. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.† The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online andRead MoreMarket Share By Company And Brand1122 Words   |  5 PagesMarket Share by Company and Brand Wal-Mart has dominance in retail business of grocery in all over the United States of America because of large number of stores and low prices. There is almost 24 percent market share of Wal-Mart. 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The built in feature of a drive-thru will offer a less time-consuming way for customers to shop for groceries, providing more convenience. In a contemporary society, especially in Toronto, people have a very busy lifestyle due to today’s stressful work lifestyle. From research completed in 1999, more than 25 million Americans, almostRead MoreFresh Direct Case Study1711 Words   |  7 PagesAvenue Long Island City, New York 11101 U.S.A. Telephone: (718) 928-1000 Fax: (718) 433-0648 Web Address: https://www.freshdirect.com/ Business Type: Online Grocery Private Owned Company Background – History FreshDirect on-line grocery was founded in 1999, by Joe Fedele, and Jason Ackerman. Started as an on-line option to traditional grocery stores, the company specializes in delivering a wide variety of about 5,000 items. 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